![]() ![]() If more small businesses are switching to website builders, understanding the limitations and intricacies of these platforms for SEO could be a competitive advantage. WordPress retains its dominance in the CMS market share but website builders such as Wix, Squarespace, and Shopify are on the rise, indicating where market growth lies, especially for small businesses. Why Does CMS Market Share Matter To Someone Working In SEO? Shopify saw massive growth during the pandemic of 53% from 2020 to 2021, then 27% from 2021 to 2022, far more than any other platform. Shopify has more market share, but the traffic levels are similar to WordPress. Smaller sites might favor WooCommerce, but it has the WordPress platform’s weight for market access and, therefore, more installs – much like Elementor. Magento might not have the volume of installs, but high-traffic sites favor it – indicating that Magento is a CMS of choice for bigger and more professional businesses, just as we saw with Drupal. ![]() Magento + OpenCart + PrestaShop + Shopify = 8.9% market share. It has more market share than the other competitors combined: In comparison to other ecommerce CMS platforms, WooCommere is dominant. Looking at the distribution, we can see a clear pattern emerge. However, it’s essential to the ecommerce space, so it’s worth considering and mentioning.Ĩ.7% of all existing websites use WooCommerce, which has a CMS market share of 13.0%.20.3% of all websites that use WordPress use WooCommerce. Technically, WooCommerce is not a standalone CMS, but a WordPress plug-in – which is why it doesn’t appear in the Top 10 CMS data table. The ecommerce CMS space echoes a similar pattern to the website builders.
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